PRIVACY POLICY
This Privacy Policy provides basic information about the purposes, methods of processing, and security of your personal data as a user of the website: abix-virtual.pl (hereinafter referred to as the Website). By reviewing the Privacy Policy, you will learn who the controller of your personal data is, what personal data is collected by the Website, for what purposes it is used, and how it is protected.
§1. Basic information.
1. The controller of personal data is ABIX CONSULTING SP. Z O.O. with its registered office in Kraków at ul. Rakowicka 10b/4, 31-511 Kraków, NIP: 945-216-75-94, REGON: 122515215, entered into the register of entrepreneurs maintained by the District Court for Kraków-Śródmieście in Kraków, 11th Commercial Division of the National Court Register under KRS number 0000412412.
Contact: Patrycja Adamska, tel. +48 505 691 975, email: p.adamska@biurorachunkowe-krakow.pl
§2. Principles of data processing.
1. The Administrator processes personal data in accordance with the following principles:
1) based on a legal basis and in accordance with the law (legalism);
2) honestly and fairly (reliability);
3) in a transparent manner for the data subject (transparency);
4) for specific purposes and not “just in case” (minimization);
5) no more than needed (adequacy);
6) with care for the accuracy of data (correctness);
7) no longer than necessary (temporality);
8) ensuring appropriate data security (security).
§3. Purposes, legal basis and scope of data processing.
1. We will process your data:
1) for contact purposes, in order to respond to your message sent to us directly by e-mail, via a form, via a Social Media channel or in response to a telephone contact based on the legitimate interest of the Controller related to the need to provide you with a response;
2) for marketing purposes, solely on the basis of your consent;
3) for informational purposes, to provide you with important information regarding the services you use through our Website;
4) for purposes related to maintaining our company profile on social media (such as Facebook / Instagram) in accordance with the terms specified by the owners of a given medium (portal) and providing information therein about our products, promotions and other news concerning our activities, which we consider to be our legitimate interest;
5) for technical purposes using cookies (technical cookies), based on the legitimate interest of the Administrator related to the proper operation and functioning of the Website;
6) for statistical and analytical purposes, if you have consented to our use of cookies for analytical purposes (analytical cookies);
7) for marketing purposes, if you have consented to our use of cookies for marketing purposes (marketing cookies);
8) for the purposes of archiving telephone numbers, messages and e-mails, based on the legitimate interest of the Administrator related to protection against claims;
9) for the analysis of anonymous information. This information is collected through our Website, such as: information about the browser, operating system, device, time spent on the website, page navigation, link clicks, approximate location, age range, and gender. This information is anonymized and collected through the advertising and analytical systems of our partners. It does not allow for identification or assignment to a specific user. This information is used for marketing, analytical, and statistical purposes.
2. We process your data to the extent of:
1) If you send us a message via email, form, social media channel, or telephone, we will process the data contained in that message. Providing us with your data in this way is voluntary. You can request that we delete your data at any time;
2) If you like a post, leave a comment, write, react, or otherwise connect with our social media profile (e.g., Facebook, Instagram), we will process the data you provided on that social media platform and to which we have access. To stop processing, you can unsubscribe from our profile;
3) The remaining data we process includes your IP address and other data stored in cookies. You decide to what extent we can use cookies containing your data. Providing us with your data in this way is voluntary. You can change your preferences at any time. You can do this in your web browser or by deleting the cookies stored on our website;
4) using APIs (application programming interfaces) provided by third-party partners to integrate various functionalities, such as maps, analytics, advertising, or social media. Using these APIs may result in the creation of additional cookies or the use of existing cookies to process user data. These third-party partners may store and process this data in accordance with their own privacy policies.
§4. We do not perform automatic profiling on the Website.
1. We do not use automatic profiling on the Website to create marketing campaigns based on measuring user activity, thanks to which we would be able to direct the advertising material we have selected to a precisely indicated user.
2. Although we use advertising systems from our partners (Facebook, Google), the information and data they collect about your activity on the Website, which we can use to create marketing campaigns, is not automated profiling, as we are unable to make decisions about you as an individual user (e.g., showing you a specific ad). We can only create ads for groups of users, based on general statistical data provided by our partners. We are unable to ensure that a specific user sees a specific ad based on activity data.
3. More information about how our partners profile users and create target groups can be found in their privacy policies in the paragraph below.
§5. Recipients of data and the intention to transfer data to a country outside the EEA or an international organisation.
1. Depending on the purpose for which we process your data, the recipients of your personal data may be:
1) urzędy państwowe i inne instytucje publiczne, w zakresie, w jakim obowiązki przekazywania danych wynikają z przepisów prawa obowiązującego na terytorium Rzeczypospolitej Polskiej, w celach związanych z realizacją obowiązków prawnych ciążących na administratorze, takich jak dochodzenie roszczeń prawnych, realizacja zobowiązań podatkowych oraz inne postępowania regulowane przez odpowiednie przepisy prawa;
2) the Website software provider (hosting, server, domain);
3) the entity responsible for programming the Website;
4) an entity responsible for marketing the Website and managing Social Media channels;
5) cloud data and document storage software provider;
6) provider of software for managing cookies and the scope of processed data;
7) if you have agreed to marketing cookies, your data stored in cookies will be transferred to our advertising partners (Facebook, Google);
8) if you have agreed to analytical cookies, your data stored in cookies will be processed by the entity providing software for analyzing traffic on our Website (e.g. Google Analytics).
2. Your data is not transferred to countries outside the EEA or international organisations, except in cases of data processing by entities:
1) Google Inc. based in the U.S. for the analytics of website traffic in the Google Analytics system and the provision of additional functions (such as Google Maps, Google Search Console) related to the proper functioning of the Site and the display of search results. See how Google processes and protects your data. This browser add-on will allow you to manage the scope and level of access to the data collected by Google Analytics;
2) Google Inc., based in the USA, for advertising and measuring its effectiveness in the Google Ads system. See how Google processes and protects your data;
3) Facebook Inc. based in the U.S. for account maintenance and access to data on social networks (Facebook, Instagram), advertising and measurement of its effectiveness related to the installation of the Facebook pixel on the website and the Conversion API. See how Facebook processes and protects your data;
4) Google Inc., based in the US, for the processing of embedded YouTube videos. Google collects data about your preferences and video viewing activities, which may impact the ads you see and the design of your playlists. Learn how YouTube protects your data privacy.
§6. Data storage period.
1. We are unable to specify a single period for which we will process your data.
2. If you have provided us with your data in a message sent by e-mail, telephone, via a form or via social media where we have our company profiles, we will process your data until you request the deletion of this data or object to the processing, but also in the event that we consider that we have fulfilled the legitimate interest of the Controller.
§7. User rights.
1. In connection with the processing of your data, you have the following rights:
1) access to the content of your data and the right to rectify, delete or limit their processing;
2) the right to data portability;
3) the right to object;
4) the right to withdraw consent to their processing at any time and in any form, unless the data is processed for the purpose of performing a contract by the Controller, for the Controller to fulfill legal obligations towards state institutions or for the purpose of pursuing the Controller’s legitimate interests.
2. You also have the right to lodge a complaint with the President of the Personal Data Protection Office (to the address of the Personal Data Protection Office, ul. Stawki 2, 00-193 Warsaw).
(3) For more information on data protection, visit the website of the Office of Personal Data Protection: www.uodo.gov.pl
§8. Information about cookies.
1. We use cookies on our website.
2. We have installed a plugin on the Website that allows you to independently manage the processing of personal data via cookies. This plugin complies with the latest Consent Mode v2 requirements, ensuring a high level of personalization and privacy protection. The plugin’s author is a certified Google partner, confirming the implementation of best practices and standards for managing user data and cookies. This functionality allows you to easily and intuitively adjust data processing settings to your preferences.
3. Cookies are small text files stored on users’ devices while browsing the Website. They are used to facilitate the use of our Website, improve the quality of our services, and enable the analysis of traffic and user behavior.
4. Cookies can be either persistent (permanent) or temporary (session). Persistent cookies are stored on the user’s device for a specified period of time or until the user deletes them. Temporary cookies are deleted when the browser is closed.
5. We use our own and third-party cookies. Our own cookies are used to ensure the proper functioning of the Website, personalize content, save user preferences, and analyze statistics. Third-party cookies are used by external analytical and advertising tools, and for integration with social media.
6. Users have the right to control and limit the use of cookies on our website. Most web browsers allow you to manage cookies, including blocking, limiting, or deleting cookies. Detailed information on cookie management can be found in your browser settings.
7. Please note that disabling or limiting cookies may affect the functionality of the Website and the quality of services provided.
8. We use various types of cookies on our website to better adapt to the needs of users and ensure optimal use of the website.
9. Technical cookies: These are necessary for the proper functioning of the Site. They enable maintaining user sessions, processing forms, remembering preferences, and ensuring the Site’s security.
10. Marketing cookies: These cookies enable the personalization of ads and remarketing activities tailored to user interests and preferences. They are also used to measure the effectiveness of advertising campaigns and optimize advertising content.
11. Analytical cookies: These cookies are used to collect information about how users use the Site, such as the number of visits, pages visited, time spent on the site, and traffic source. The data collected helps analyze and optimize the Site, improving its performance and tailoring content to user needs.
§9. Why do we use cookies?
1. Comfort of using the Website: cookies (cookies) may significantly affect the comfort of using the Website.
2. Content personalization: cookies allow the displayed content to be tailored to the user’s preferences and interests, making the website more attractive and useful.
3. Remembering settings: Cookies allow the website to remember the settings selected by the user, such as language, layout or colors, which allows for faster and more convenient use of the website.
4. Login: Cookies enable the storage of information about the logged-in user, allowing you to easily switch between different sections of the Site without having to log in again.
5. Maintaining the session: Cookies allow the website to track user activity across different pages, allowing you to easily return to recently visited sections or continue unfinished activities, such as filling out forms.
6. Optymalizacja wydajności: ciasteczka mogą być wykorzystane do analizy ruchu i zachowań użytkowników na stronie, co pomaga w optymalizacji jej wydajności oraz dostarczaniu treści o wysokiej jakości.
7. Advertising: Cookies enable the display of personalized ads that are tailored to the user’s interests and needs. This makes ads less intrusive and more relevant.
8. Integration with social media: cookies enable integration with social networking sites such as Facebook, Twitter or Instagram, which allows for easy sharing of content and the use of additional functions such as commenting or liking.
§10. Functions of technical cookies.
1. Maintaining the user session: technical cookies enable the user’s session to be maintained while navigating the website, allowing you to move between different sections of the website without having to log in again or enter the same information.
2. Remembering user preferences: thanks to technical cookies, the website can store information about user preferences, such as selected language, font size, color settings or other personalization elements.
3. Form handling: technical cookies support the functioning of forms on the website, such as login, registration or contact forms, ensuring the correct processing of data entered by users.
4. Optimizing the performance of the Website: the use of technical cookies enables the monitoring of the performance of the Website and the loading speed of individual elements, which allows for the optimization and improvement of the quality of the services provided.
5. Security: technical cookies help ensure the security of the Website and its users, for example by verifying the identity of users, detecting hacking attempts and protecting against CSRF (Cross-Site Request Forgery) attacks.
§11. Functions of analytical cookies.
1. Measuring website traffic: analytical cookies allow us to monitor the number of visits, unique users and page views, giving us an overall picture of the popularity and performance of the Website.
2. Analysis of user behavior: analytical cookies allow us to collect information about how users navigate the website, for example, the time spent on individual subpages, navigation paths and where they leave the website.
3. Conversion optimization: analytical cookies help identify elements of the Site that influence the effectiveness of achieving business goals, such as registration, placing an order or completing a contact form.
4. User segmentation: the use of analytical cookies enables the grouping of users according to various criteria, which allows for better tailoring of content and offers to the needs of individual segments.
5. A/B Testing: Analytics cookies are used to conduct A/B testing, which involves comparing two versions of the Website to see which one better meets its intended purposes. These tests help us optimize the Website’s appearance, functionality, and content.
§12 Functions of advertising cookies.
1. Personalised advertising: Marketing cookies enable the display of advertisements that are tailored to your interests, preferences and browsing history, making them more attractive and effective.
2. Remarketing: Marketing cookies allow us to track users who have visited the Site but have not completed a purchase or other action and retarget them with ads to encourage them to return to the Site and complete the transaction.
3. Measuring advertising effectiveness: Marketing cookies allow you to monitor the results of advertising campaigns, such as the number of clicks, conversions or views, which allows you to optimize your marketing strategy.
4. Managing advertising across channels: the use of marketing cookies facilitates the coordination and integration of advertising activities carried out across various channels, such as search engines, social media or partner websites.
5. Testing and optimizing advertising content: Marketing cookies are used to conduct A/B testing and other analysis methods that allow us to assess which advertising messages, formats, or creatives are most effective and engaging for users.